Back at the turn of the last but one century, John Wanamaker, a successful United States merchant and political figure, considered to be a pioneer of marketing stated that:

Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Today it is the same with business coaching. Its efficacy is proven and high-level personal coaches can save a company millions of pounds in employee churn and improved performance. At other levels, coaching can unite teams, improve productivity and create a culture of learning.

But how effective are the long-term results and when half of it is wasted, how do you identify that and stop that happening again and again?

All successful leaders want to ‘take it to the next level’ in their organisation. To make the right changes that will allow both the organisation, themselves and their teams to grow and evolve. Vision plans, documents, strategy days, visioning workshops and more will have identified where the direction of travel is pointed. With good governance, you will also be infused with the passion to go there and be able to instill this passion in your team.

And what stops the coaching you invest in from being really effective?

It is the inner shifts that you experience along the way that are the real mission-critical factors for success or failure. No one invests in training, coaching, and development for themselves and their team with the idea that it will not work.

Often it does work. For a while. Or it works for some people or some parts of the organisation and not others.

Why is this?

Well, if you have heard of business mindfulness then you will know that enlightened businesses understand that there needs to be an alignment between the individual, the team, the organisation, and the environment. With this alignment comes ‘flow’ and something over and above vision, goals, and team working is achieved. Added value elements such as attention, awareness, empathy, and compassion can add strength and focus on the process.

So why are some people just not on board? Why do they still feel unhappy, demotivated, overwhelmed or just ‘not quite right’? Why might they sabotage the process or even their own role in the process, the organisation or their environment? 

They want to be successful. They want the organisation to succeed. Yet something holds them back.

Perhaps it is to do with the changing times in which we live? We are at a crossroads as we experience unprecedented changes around the world. This can spill into our personal lives and our consciousness. It can impact every element of our life.

The missing factor in ALL corporate coaching programmes up to now has been an inability to address beliefs created in the subconscious mind. Like an unseen fault line, these can and will sabotage or undermine the best conscious coaching in the world.

Fundamentally, emotion will always beat logic. So issues and faulty beliefs that are programmed deep in your subconscious will always prevail.

This is why highly motivated and functioning people, often holding down positions of great power or responsibility, will self-sabotage or turn to unhealthy behaviours to fill the void or silence the mind-chatter; the nagging doubts, the fear that all is not well. That something is missing. That they are an imposter. They are hiding behind a mask. That someday soon everyone will see what a lie they are living.

They may even realise consciously that they are paying a high price for success in their personal life or that their health is compromised. That they will never have it all. Never be in balance.

They want to feel good about life. To feel good about themselves. To show up being the best, the most authentic and the most fulfilled version of themselves. Even if they are not even sure if that person or place exists.

By understanding the subconscious mind (that runs 95% of your life) in a business context this ensures that change starts at the most important level: with the individual and within the individual.

To identify beliefs that are installed in that individual at such a deep level that they are not even able to fully ‘put their finger on it’, access it, change it heal themselves.

Like updating an outmoded and faulty operating system with this unplugged level of coaching they can overhaul their thoughts, behaviours, habits and their very selves. They can eliminate self-sabotage and pain that results from unwanted thoughts and behaviours.

This results in balance and flow. It spills over into their home lives. Their health. Their self-worth. Their peace of mind. And your business benefits.

Want a quick insight into how to get balance on a daily basis?

Stretch out the fingers of one hand and you have five (including the thumb) so to have a better life you need a balance of five F’s.  The 5Fs comprise: Faith, Family, Friends, Fitness and Finance.

What is common to achieving success in all the five categories is being clear about where you are headed and what you want to change. In other words, being clear about goals, as evidence shows that successful people are goal oriented and clear about the process. They anticipate what resources they will need along the way, what possible obstacles they may meet and need to prepare for, who they need to tell and involve and ask favours of, and what they need to stop doing in order to make it a success. They evaluate what the ticket for this journey will cost them and dare to ask themselves if they are willing to pay this price and determine how strong their resolve is to make this happen.

They make their goals into a ‘must’, not a ‘should’. And the secret to that is to understand your reason ‘Why’. What is your motivation?  If you are struggling then change the voice in your head. Make it compelling. It is the difference between “I should get up early today to exercise as it is good for me” vs “I must get up early today as I choose exercise as my way of starting the day as I am on course to lose that half a stone and look amazing in my bikini next month”.

Being centered and grounded leads to better interpersonal relationships and family becomes central to life and joy again. Financial gains are key. More money can be created with less stress and no sacrifice of balance in the other areas.  This means that none of your investment is wasted as it will not only benefit your business but enhance the lives of your team.